Detach N' Go Brand transformation

 Background

 A brand transformation that paved the way for a client’s nationwide success. As the owner of Geniosity Advertising & Design, I led this project for my client, Detach N’ Go.

Problem

The product was originally presented with muted colors and a poor identity, which hindered its market appeal.

Solution

Color and Identity Revamp:

• New Color Scheme: Based on the fact that family caretakers are most often women, the product was rebranded with bright, bold colors. This change immediately allowed the product to stand out and shine.
• Modern Identity: A simple, clean, and modern identity was created to complete the brand transformation.
• Rebranding: The product line was rebranded from “Detachable Pill Boxes” to “Detach N’ Go” to better communicate its key feature—detachability. The shorter name was crucial for brand recall and consumer engagement.

Outcome

The product transformation was highly effective, leading to the product’s acceptance for placement in major retailers like Target, Walmat and Walgreens, where it had previously failed to gain interest. This success opened up new opportunities, including:

• Retail Packaging: Designed new, appealing retail packaging.
• Advertising Promotions: Created impactful advertising campaigns.
• Sales Collateral: Developed compelling sales collateral to support the product’s market entry and growth.