Improving Human potential through
Art, Function, Design, Technology
User centered design approach based on user research, customer value and optimum design for easy workflow.
About janawhite.work
My Education
I have a certification degree in
SPSG - Stredni Prumyslova Skola Graficka
Art History, Commercial Arts, Typography
1988 - 1992
My Skills
UX Design Leader • Product Design Leader • Design Shop Owner
I am proficient in prototyping and creating design artifacts in Figma, Adobe Creative Suite, including Photoshop, Illustrator, and InDesign. I am also skilled in HTML, CSS, and JavaScript. Additionally, I have experience with content management systems like WordPress and Shopify.
Resume of Jana White
Luxury Product Designer: Incarnation, July 2024 - present
- Designed an elegant and symbolic logo that embodies the brand’s divine and luxurious identity.
- Developed luxury jewelry product designs, meticulously crafted to reflect sacred narratives and celestial beauty.
- Created a custom jewelry box design, ensuring an unboxing experience that aligns with the brand’s spiritual and high-end aesthetic.
- Designed a visually captivating and user-friendly website using Figma, collaborating closely with the owner to shape both the design and content.
- Developed packaging designs that enhanced the brand’s storytelling while maintaining a sophisticated and premium feel.
- Formulated and executed a product launch strategy, integrating branding, digital marketing, and audience engagement to maximize impact.
User Experience Designer: VMware/CarbonBlack, May 2022 - April 2024
Led the Carbon Black Alerts section of the endpoint protection cybersecurity software for enterprise corporate security analysts. Alerts is the landing page of the CB experience, integral for early endpoint threat detection and mitigation.
- Directed a cross-functional team using agile methodology, ensuring seamless collaboration between design, development, and QA disciplines.
- Organized and facilitated weekly product design meetings to showcase design, monitor progress and address any cross-functional challenges.
- Prepared design artifacts for weekly sessions with the project UX Content Writer and Product Owner to review and refine epic designs.
- Created task flow prototypes for user testing and usability validation, ensuring user-centric design solutions.
- Managed the design process from inception through implementation to testing and feature release.
- Tracked initiatives in Jira and maintained design requirement references, and linked to Figma design files.
- Attended program management meetings to support cross-functional team efforts as the Alerts UX Lead.
- Contributed to the Storybook, the CB pattern library, by analyzing progress versus processing indicators.
- Established a definition of done (DoD) for the Storybook Library pattern, including a skeleton loading graphic for each component.
- Designed and developed two major functions of CB Alerts:
- Alerts detail page and threat ID alert view and grouping
- Auto-close alerts rule library
Lead User Experience Designer: MeridianLink, Jan 2021 - May 2022
- Created the UX vision for MeridianLink's white-label customer lending solution for banks and credit unions, grounded in customer and consumer research studies, qualitative interviews, customer surveys, customer service feedback loops, and consumer financial behavior reports.
- Played a key role in a design service team, pioneering agile design integration within a scrum team, and collaborated closely with developers and the product owner to deliver on the design vision.
- Established an agile design working framework that facilitated decision-making with development input from the ideation phase.
- Developed comprehensive pattern libraries for each project aspect, including the financial institution (FI) admin form builder experience and the consumer-facing form data intake experience.
- Established accessibility definitions of done (DoD) for consumer user stories to ensure inclusivity and usability.
- Continuously delivered UX design artifacts, including interactive Figma prototypes, flows, usability research, and customer studies to support epics and user stories.
- Validated design and UX direction through customer research studies, consumer journeys, client interviews, and usability studies.
- Conducted sprint design demos to integrate continuous feedback from stakeholders and customers.
Interaction Design Development Lead - Bose Corporation, Aug 2017 - Feb 2021
Lead design integration into the mobile software development life-cycle. I have leveraged my experience from a previous company where myself, a lead mobile designer have fully appreciated the value that lean UX have brought for mobile app design deliverables.
In my role I worked as a liaison between dev and design team. For the last year of my tenure I have guided the teams to try out different approaches of design integration; together we uncovered pain points in existing work process and addressed the following:
- Shortened design cycles; designer autonomy to make design changes, elimination of design cycles/approvals inside the design team
- Designer and PO participation in all scrum ceremonies, regular retrospectives and process adjustments
- Designers are tightly integrated in the Jira workflow, collaboration in Jira story comments, assigned stories for design reviews
- Transparent trail of design/dev decisions in Jira story comments for QA
- UI component library, consistent UI pattern implementation and rapid prototyping and development
Championed an UI component library for Bose mobile applications across the UCD (user-centered design team) and the mobile software team.
- Led a scrum team to refactor over 40 UI patterns into re-usable UI components.
- The POC ended with a demonstration of the independent UI library integration with Bose Music apps (iOS and Android) and the app’s platform micro-services.
- Established that new pattern be built with accessibility principles, accessibility requirement added to the DoD
- Fluidity of display across platforms, supports screen rotations and various devices
- Extendability for multiple purposes
- Documented and presented in a sample app; iOS and Android
- Complex UI pattern accompanied by Automation testing scripts
Senior Mobile UX Designer • Intralinks • Feb 2015 - Jul 2017
Scrum design developer. During my tenure the UX group comprised of interaction designers and UX researchers. My primary focus were Intralinks mobile apps: Intralinks and Intralinks VIA. I was the lead designer for the iOS and Android app user experience, its re-architecture and the product vision. I've also contributed to Deal Suite vision, mapped out a service solution for M&A lifecycle.
In the fall of 2015 I became a dedicated iOS UX designer for Intralinks and Intralinks VIA iOS apps. Since December 2016 I was tasked with the responsibility to lead both iOS and Android app UX.
I championed native design strategy for iOS and Android Intralinks product mobile applications. I have carefully crafted a native user experience re-design that supported iPhone and iPad resolutions, screen rotations, split screens and leveraged most current iOS interactions. I believe that there can be a perfect balance between beautiful and native to create delightful user experiences.
- As a mobile UX designer I participated in the iOS and Android daily scrum ceremonies.
- Analyzed existing web/desktop flows and UI to keep consistent mental model across the platforms.
- Coordinated with fellow designers to keep product experience integrity across platforms.
- Created mobile wireframes for new product features.
- Created Axure and Invision interactive prototypes and validated designs through qualitative user research.
- Create detailed screen & flow wires for Jira user story specifications.
- Established centralized iOS custom pattern library.
- Practiced customer-centric iterative design with focus on customer empathy.
- Validated proposed design solutions through structured user studies & heuristic reviews.
- Participated in customer’s day-in-a-life interviews to better understand the various M&A personas and their daily challenges
Lead UX Designer • Cengage Learning • Apr 2014 - Feb 2015
As a full time contractor for Cengage, a higher education company I led the UX efforts of World Languages (iLrn) and Quantitative discipline (MTQ) online learning platforms. Transformed student learning experience with social and game-like elements that delivered rewarding, delightful learning & teaching experiences. Instituted a user-centered design approach. Built experiences for both audiences: instructors and students.
Leveraged & facilitated user research through interviews, usability tests & proof of concept tests. Worked closely with software development managers to understand technological platform limitations to design experiences that are feasible to implement yet delightful. Collaborated closely on product planning and execution with key stakeholders across Cengage organization.
Creative Director Geniosity, Inc.Geniosity, Inc. 2000 - May 2017 · 17 yrs 5 mos
Led the day-to-day operations of this advertising studio for the first 10 years. Continue to create design concepts and sales pitches to supplement ideas and budgets for new business. Lead sales initiations with proven closing track record. Provide design direction to a team of designers and developers. Manage creative & development teams and vendors to assure timely and quality outcomes of projects. Interface with clients to ensure open communication and outstanding customer service. Help businesses penetrate their markets by correctly positioning their brand and by establishing a competitive edge.
- Established a professional brand identity for MSR Laboratories. Transformation included design & production of corporate ID, sales and marketing print collateral and a website & blog development.
- Launched BrownBetty® Brand; Brand ID, production of marketing and sales collateral and interactive Flash website.
- Created a brand exploration concept for American Tourister. Designed print and sales collateral and multimedia for Samsonite and American Tourister Brands.
- Opened a new sales channel for Hitachi AIC. Website re-design resulted in improved organic search engine ranking and conversion rates.
- Brought Harvard University partnership proposal to a new presentation level and helped clinch an account for Siemens Building Technologies.
- Re-branded “Detachable pill boxes” to Detach N’ Go product brand which opened the door to product retail placement in Target and Walgreens. Executed all print and web collateral.
- Launched It’s Exciting Lighting brand. Designed & produced print collateral, website and e-mail blast promotions.
- Developed custom-tailored retail pet shop supplier e-commerce system for Gotorovers.com.